Mark Long

Director, University of Florida Incubation Services

UF INNOVATE | Sid Martin Biotech and The Hub

Mark Long is the Director of Incubation Services at UF INNOVATE, the commercialization arm of the University of Florida. Long has responsibility for over 140,000 square feet of business incubation. Coworking and acceleration space. As the former President of Long Performance Advisors, LLC, a global consulting company focused on accelerating efforts in incubation, technology transfer, sales and marketing, and small business formation/management and economic development, Long worked on 96+ incubation and research park projects. Long is a former member of the Board of Directors of the International Business Innovation Association and is a 2014 recipient of the InBIA President’s Award for Lifetime Achievement in Business Incubation. He has extensive experience with numerous startup companies around the globe, as a mentor, advisor, and board member. Long was also a Senior Lecturer in Entrepreneurship at the Indiana University Kelley School of Business, and a 2010/2012 winner of the IU Trustees Teaching Award.

Mark is the former President and CEO of the IU Research and Technology Corporation (IURTC), and also CEO of the IU Emerging Technologies Center (IUETC), a life sciences incubator. Long also served 2 years as President and CEO of the Midwest Proton Radiotherapy Institute, a cancer treatment facility. Mark was the former Director of Technical Operations at Washington University in St. Louis, where he was responsible for technology transfer and business development activities in biomedical sciences, including marketing inventions, promoting licensure of discoveries, evaluating patentability, and promoting University/Industry collaborations. He served as Vice-President of Sales and Marketing at Sigma Diagnostics, a medical diagnostics division of Sigma-Aldrich Corporation. Long has more than thirty years of experience in clinical diagnostics in sales, marketing, and technical services, holding additional positions at Coulter Corporation and Baxter Diagnostics. Long started his career working in hospital laboratories as a medical technologist and as an assistant to the coroner.

Long has an A.S. degree in Medical Laboratory Technology from Indian River Community College, Ft. Pierce, Florida (2007 Distinguished Alumni Award Winner); B.S. degree in Biology from Florida State Universityin Tallahassee, Florida; and an M.S. degree in Molecular Biology from Florida State University. He attended both Florida Atlantic University and Indiana University for work on his Ed.D.

Speaker Questionnaire

What are your top priorities for employee health and well-being in 2022?

What are the most innovative programs that you will focus on in 2022 and 2023?

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Is there an area where you were able to either create savings or stop costs from rising?

Are you doing anything to reimagine corporate culture and wellbeing?

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

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1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.