Cristal Feliciano-Stern

Dir. Benefits & HRIS

1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc.

As the leading gourmet food and floral gift provider for all occasions, 1-800-FLOWERS.COM is an industry pacesetter in embracing the latest innovations. Cristal Feliciano is a driving force behind the implementation and ongoing expansion of the Company’s innovative HR programs and processes.

Most recently, she helped spearhead enhancement of 1-800-FLOWERS.COM’s health and welfare benefits plan, implementing the Willis Towers Watson Benefit Marketplace. The Benefit Marketplace enables employees to customize their own benefits portfolio based on their individual needs, enabling them to select from a wide variety of product offerings ranging from medical, dental and vision plans, to life insurance, disability, and flexible spending accounts as well as voluntary products such as accident coverage, hospital coverage and other benefits options. Implementation of the Marketplace at 1-800-FLOWERS.COM involved close collaboration with the vendor along with extensive configuration, logistics and testing of technology systems.

Cristal also played a pivotal role in creating and launching a multi-tiered communication strategy to inform and educate employees about theBenefitMarketplace platform. Successful implementation of the Marketplace has resulted in cost effective streamlining of the 1-800-FLOWERS.COM health and welfare benefits program while providing a more robust and diverse menu of benefits choices for the company’s 3,000 employees enterprise-wide.

Prior to joining 1-800-FLOWERS.COM, Cristal held various human resources positions at The Hain Celestial Group, Inc. and at Mercer Health and Benefits.

Speaker Questionnaire

What are your top priorities for employee health and well-being in 2022?

What are the most innovative programs that you will focus on in 2022 and 2023?

Looking at our three moonshots surrounding costs, culture, and care, which do you align with the most? What are you doing in this area?

If you could automatically receive a 25% reduction in costs in three areas/programs, what would your dream list be?

Is there an area where you were able to either create savings or stop costs from rising?

Are you doing anything to reimagine corporate culture and wellbeing?

If there were two physical solutions that could be turned into virtual or remote care instead, what would those be?

If you look at our 3 Moonshots - Costs, Culture, and Care; In one sentence, tell us what would be something positive for us to take from 2020 and bring into this new year?

Sessions Speaking

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1 Conference. 3 Moonshots.

Remember the mission to reach the moon? In 1962, President JFK set forth a vision. He initiated a movement that outlived him! Even in his death, the mission was accomplished seven years after his famous speech. Now we’re on a five-year mission, and it's not about us. This is a mission for you – the individual, the stakeholder, the employer healthcare and benefits professional. Join the mission to reduce costs, reimagine culture, and reinvent care.